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Marketing

There are countless definitions of what marketing is. WebMastery believes marketing encompasses several types of planning and processes. Simply stated, our definition of marketing services we offer is this:

"...the analysis of customers, competitors, and a company, combining this understanding into an overall understanding of what segments exist, deciding on targeting the most profitable segments, positioning your products, and then doing what’s necessary to deliver on that positioning..."
What is Marketing? By Allen Weiss

We highly recommend our clients invest in market research before launching a website. We get calls all the time from people who want a website but have done no research to determine their market. Please ask yourself these questions first:

How can you invest in a website with no understanding of whether or not it is a marketable product or service for the web?
How can you set performance goals for your website without prior research and data analysis?
Wouldn’t it make sense to invest a few hundred dollars in market research before possibly wasting thousands of dollars on a website?

We would rather walk away from a project before it begins then to waste a client’s money. WebMastery can research your potential customer’s wants and needs to create a customer profile. We use industry leading software to determine what people are searching for on the web and who your competition is online. We then focus on marketing to your most profitable segments by positioning your product or services to pre-qualified customers. We accomplish this through search engine placement, targeted pay per click advertising, and email marketing.